Gears of War 3 Alternate Reality Game
Creative Direction + Strategy + Art Direction + Creative Technologist
My all-time favorite project was the creation of a bloody Alternate-Reality Campaign to engage the most cynical and hardcore gamers. This virtual puzzle unfolded in real-time over 30 days, culminating in the reveal and launch event for the epic game.
- Microsoft Canada
- MacLaren McCann
- SVP, Creative Director
- Michael Halminen, Duncan Porter, Dave Stubbs, Cam Boyde, Troy Troy McGuinness
